Elvis and Kresse craft high-end luxury accessories from decommissioned fire hoses, rescued from landfill.
Acting on their ethos to affect change and provide solutions, they do three things - they rescue materials, they transform them into beautiful things and then they re-distribute up to 50% of profits to projects and charities related to the unique materials they reclaim. This allows engagement with their material suppliers, similar to how it would be to buy new virgin materials.
When they arrived in London co-founder Kresse wanted to understand the waste issue. She was horrified to learn that 100 million tonnes of waste go to British landfill sites. Their first project focused on utilising decommissioned hose from London fire departments.
They set about transforming the material giving them a new lease of life as quality luxury accessories.
They prove that innovation and success can be attained whilst staying true to their ethos, even though they're creating products for the fashion industry. U.S Vogue featured them and posed the question is this the future of luxury?Unlike most luxury brands they don't follow seasonal trends, or fashion weeks or seasons and they run on renewable energy; proving that sometimes breaking the rules and not being afraid to do things differently is the reason they're still around.
Native Collective applauds and can't wait to get our hands on one of their exquisite bags.